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- Do you run programs for my specifically for my industry?
MyCityAdvertising.com is an ideal solution for reaching local communities via the web. Whether you are a local grocer or a major retail chain, driving store traffic is essential for your business to succeed. Our "Click & Brick" approach being used by:
Local Retailers
Travel, Real Estate & Insurance Agents
Resorts and Entertainment Complexes
Franchises, Chain Stores & Restaurants
Manufacturers
Advertising Agencies & Marketing Research Firm
Education and Community Programs
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- Why does this program work?
The MyCityAdvertising.com program has been successfully running local marketing programs leveraging the World Wide Web to market to customers in our client's own backyard. This program works because it levarages the cost and speed efficiencies of the Internet to generate local awareness and sales. We have found that 80% of our audience researches for products online but only makes "in-store" purchases. We enhance that buying behavior.
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- What is the email marketing process?
The MyCityAdvertising.com email marketing process is very simple. We work with customers directly or can interface with an advertiser's ad agency to execute the campaign. Simply, send us your location and your offer, choose an email template or send us your creative, well test, blast and provide you with detailed reporting with the results.
We have a simple set of email creative requirements that will be sent to your creative team but the following information will be required to complete your campaign.
Test List
Seed List
From Name
Subject Line
Text Version (in notepad or word doc)
HTML Version
Delivery Date
The typical process takes 3 days from start to finish after we receive the information above. Once we have those materials, we will test the creative, get your approval and send the blasts. We will then send you a 72 hour and 1 week report.
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- Do you have email templates and graphic design available?
Yes. MyCityAdvertising.com has generic and industry vertical HTML email templates available making it easy for advertisers with limited graphic support. We also have a creative team that can custom design your promotion for an additional fee.
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- Does email marketing work anymore?
MyCityAdvertising.com has been very successful in bringing a strong return on investment to our advertisers. Since most MyCityAdvertising.com campaigns are local offer and coupons, and the call-to-action is printing a coupon and driving to the physical store, consumers are less concerned about fraudulent offers and have responded extremely well to our promotions. These consumers know and trust the MyCity brand name but more importantly, most may already know your business and where it is so they feel comfortable in presenting their printed coupon in your store.
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- What are the response rates?
MyCityAdvertising.com is an ideal local advertising medium with measureable results. Most MyCityAdvertising.com email campaigns are local offers with a printable coupons, where we yield between a 12% - 18% open rate depending on the offer. Our average click-through rate on local campaigns is 6% - 8% (most click-throughs are to a print-friendly coupon), however a majority of our advertisers embed the coupon within the email so consumers do not have to click-through at all.
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- What is an open rate?
MyCityAdvertising.com's email marketing technology can detect when their consumers open up their messages. This helps our advertiser's fine tune their subject lines and email messages going forward.
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- What is a click-through rate?
MyCityAdvertising.com's email marketing technology can detect when their consumers click on links contained with their messages. This helps our advertiser's fine tune their subject lines and email messages going forward.
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- Can I email my own customers?
Yes, however, there will be a fee based on volume of emails sent per month. There may also be fees associated with importing your email addresses into our system, managing campaigns, assisting with design and managing CAN-SPAM compliance.
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